1972, two copies, one undated from Signet, the other 1979 from Warner
Written by Dick DeBartolo
Illustrated by Bob Clarke
MADvertising, or Up Madison Ave.
Original prices $1.25 and $1.50, purchase prices unknown and 35 cents respectively
Both very worn paperbacks but the latter is falling apart
C+
The better (although probably earlier) copy belonged to my then-future-ex-brother-in-law, who must've got it in junior high, because he wrote his classroom numbers, along with his name. The front covers are different but the content seems to be the same, even the two-page spread for "Freak Out Flights," the hippie airline. I find Clarke's artwork a little bland (even when he's drawing sexy girls), and DeBartolo's writing is sharper in A MAD Look at Old Movies. Probably the best insight is how film critics' words are often taken out of context, e.g. "What could have been a very funny film...." So in that spirit, this is neither the best nor the worst MAD book I've ever read.
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